The method of arranging your website to rank higher on a search engine results page (SERP) so that you obtain more visitors is known as search engine optimization (SEO). The goal is to appear on the top page of Google results for the search terms that are most important to your target audience.SEM (search engine marketing) is a digital marketing method for improving a website’s presence in search engine results pages (SERPs).

Although SEO is sometimes used interchangeably with SEM, the two are distinct because SEM relates solely to paid advertising. SEM is more about collecting, monitoring, and evaluating organic (unpaid) traffic patterns, whereas SEO is more about acquiring, monitoring, and analyzing paid traffic trends.

SEM swiftly capitalizes on targeted keyword searches; SEO lays the groundwork for SEM traffic to be converted and retained. Carefully combining SEO and SEM tactics will result in a more effective digital marketing plan with more obvious results.Your search rankings are one of the most crucial advantages of merging your SEO and PPC activities. Most marketers understand that ranking at the top of the search engine results page (SERP) is critical for keeping companies at the top of consumers’ minds when they conduct searches.