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Google Ads is a paid ad platform that falls within the pay-per-click (PPC) marketing channel, in which you (the advertiser) pay per click or per impression (CPM) on an ad. Google Adverts, formerly known as Google AdWords, is a Google advertising tool that allows businesses to place ads on Google’s search results and advertising network.
Google Ads are worthwhile because they allow businesses of all sizes to reach a virtually limitless, focused audience at a low cost. They’re incredibly adaptable, allowing you to start, stop, pause, or change your offers at any time.It can be used by both small and large businesses. Paid advertisements are an excellent way for businesses to raise brand awareness, increase traffic to their website, and improve sales, all while tracking the outcomes.