Corporate branding is the practise of promoting a brand name rather than specific products or services. Corporate branding differs from product and service branding in terms of actions and thought. A corporate brand’s scope is often significantly bigger. Although corporate branding is distinct from product or service branding, these two types of branding can and do coexist within a company. The corporate brand architecture describes how corporate brands interact with other brands.

Customers can relate to a company and recognise a variety of product offerings throughout time thanks to corporate branding. Because the buyer has a predetermined idea of the product’s quality, reliability, and purpose, effective branding reduces the need for huge marketing initiatives for each new product.