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The design of banners is an important part of internet branding. Catering to the visual component of the target audience’s purchase intent and behavior is a critical consideration when marketing a company’s products and services. Banners are currently one of the most common kinds of graphic design used to sell services. Web banners, also known as display banner ads or display ads in the digital advertising market, are clickable digital adverts that are embedded within websites to drive visitors to the advertiser’s website. They can be manually inserted into web pages or sent via a server by an ad network.
Banners are usually used for advertising purposes to promote a company’s products or services. The most prevalent application is to promote brands, events, products, and websites. Banner ads are a popular type of online advertising that uses images rather than text. The goal of banner advertising is to promote a brand and/or to drive traffic to the advertiser’s website from the host website. They are economical. The cost of banner advertising is determined by the size of the advertisement. Ads are simple to make. Marketers can easily develop banner advertising that is highly targeted. Their click-through rate is lower. They have a lower conversion rate but are excellent for online advertising.