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All modern digital marketing initiatives are built on the foundation of content creation. It’s defined as the process of conducting research, coming up with strategic ideas, turning those ideas into high-value collateral, and advertising those pieces to a target audience. The process of choosing a fresh topic to write about, deciding the shape the material should take, formalising your strategy (keyword or otherwise), and then actually generating it is known as content creation. Blog articles, social media postings, images, podcasts, and videos are all examples of material you can make.
Content creation is the pinnacle of inbound marketing. When you generate content, you’re giving your audience free and helpful information, bringing potential buyers to your website, and keeping existing customers engaged. Traditional media cannot reach and engage with your target audience, thus digital content is critical. With so much information available online, having high-quality material that will attract people’s attention and keep them coming back for more is more crucial than ever.